Evidence is seen in this nifty counter of social networking’s growth: http://www.personalizemedia.com/media/socmedcounter.swf
I tell my students that they are lucky to be among the 20% of the planet who are currently connected, and that their responsibility is to create a solid knowledge-base for the un-connected who follow them. There is a Chinese or an African baby today who one day will learn English and something about the world from them! Therefore students should write so clearly and helpfully that billions of their fellow Homo sapiens sapiens can learn beyond what we know. They are not just wiki-ing for an assignment, they are acting as info-nauts, Information Age pioneers, exploring and responsibly reporting the known world!
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